If you are a business owner, you know that packaging plays an important role in marketing your products. One of the basic elements of packaging is the label. The label on your product not only helps identify what's in the bottle or jar, but it's a powerful marketing tool. It helps create brand awareness, communicates important product information, and most importantly, makes your product stand out.
When consumers look at your product, the first thing they see is the label. That's why it's important to make sure you choose the right labels for your products.
The choice of the best labeling material depends greatly on the environment your product will encounter. Choosing the right labeling material is especially important for bottles and jars that may be exposed to moisture, heat, or refrigeration. This article explores some of the most important factors to consider when choosing labels for glass bottles and jars.
Depending on your product and the way your customers use it, you may want to look for the following features in the labeling.
Take candle jars for example, which usually experience high temperatures for a long period. You don't want your customers to see their labels peeling or turning brown with use. Choosing a heat-resistant label will ensure that your candle jars look great from the first burn to the last.
Low pH or High Acid Resistant:
Ketchup and other sauces often sold in glass containers tend to be high in acid. Low pH and high acidity can degrade certain types of labels more quickly. If you're looking for labels for your sauce products, look for options that won't spoil if some of your products drip or spill on them.
Beverages packaged in glass bottles may be covered with condensation most of the time. It is also common to refrigerate wine or beer in a bucket of ice, which can increase moisture exposure. For this reason, beverage product labels should be highly resistant to moisture. Whether the bottle is in the refrigerator, in an ice bucket, or on the countertop, you want your product to look its best. Wet paper labels that discolor and peel will not convey a positive image of your brand.
Products such as cooking oil and chili sauce can easily drip onto containers. Certain types of labels, such as un-laminated paper, will tend to absorb oils, causing the label to darken or discolor. Choosing laminated labels or labels made of synthetic materials like polyester will keep your label looking great even if the product spills during use.
The design of the label is also crucial in attracting customer attention and communicating the value of the product. Here are some suggestions for designing a standout label.
Keep it simple:
Avoid cluttering your labels with too much information or design elements. Instead, focus on the product's name, key features, and branding.
Choose the suitable color:
Color plays an important role in attracting customer attention and shaping your brand image. Choose colors that complement your products and brand.
If you use images on your labels, make sure they are high quality and relevant to your product. Grainy or irrelevant images can make your product look unprofessional.
The font you choose for your labels can communicate a lot about your product's personality and style. Be sure to choose a font that is clear and appropriate for your product's brand.
Glass bottles & jars with labels for example:
Labels are an easy and important way to promote your business. Choose the most appropriate labels for your products. If you have any questions about labels, don't hesitate to contact us via email or live chat! Our team is ready to provide attentive and exceptional service for your business.
Post time: Oct-19-2023